Social media is used by billions of people around the world and has become one of the defining technologies of our time. Given the massive potential audience available who are spending many hours a day using social media across the various platforms, it is not surprising that marketers have embraced social media as a marketing channel. Social media may have started as a way to keep in touch with friends, but it’s become a valuable tool for marketing. As the number of people on social media continues to rise, the potential audience grows as well.
The increasing amount of time people spend on their phones and on social media provides greater opportunities for brands to advertise their content. Besides this simple fact, there are several other reasons why social media is the future of marketing.
While it cannot completely replace traditional marketing, social media marketing is here to stay and grow. With the rise in popularity of AI-powered chatbots, augmented reality, and social commerce, many marketers are using social media as an effective marketing and sales generation tool, and you should do the same.
However, it is important to understand and leverage the new features of different social networks to stay relevant to the ever-evolving industry of social media marketing.