 Augmented Reality, without a doubt, is the technology of the future. While the first picture that comes to mind when talking about AR is that of games and entertainment, today, various segments of the world are using AR for several purposes.
AR in Education Sector Augmented reality in educational institutions is growing at a rate of 17.9% annually. This steady domination will lead to AR becoming a major part of classroom education. One of the best things about AR is that most AR applications run on smartphones or tablets needing no special equipment. This makes augmented reality technology especially adaptable for use in the education industry. Using concepts of Augmented Reality, with its fun elements, graphics, infographics, will not only help students focus more, it will also lead to higher participation. AR-enabled learning can be used by providing 3D examples of concepts which will allow students to learn better. AR in Construction and Architecture Augmented Reality applications can provide a more accurate view of what will be built, including all layers of materials and installations that are often complex to understand through drawings. For this, 3D plans and even virtual model holograms are used to improve the understanding of the project and facilitate the execution of projects. And even during construction, the ability to see through walls and understand the path of the technical installations facilitates the process, reduces the possibility of errors, and even guides the construction of complex geometries. Augmented reality has a wealth of design and construction uses beyond visualization too. It can be used for design analysis to pick out clashes by virtually walking through your completed model. It fits the bill for constructability review by letting the architect and contractor collaborate on changes that have to happen between design and construction due to constructability issues. It can even assist with prefabrication of building components. AR in the Health Industry Today, surgeons use several techniques to visualize the area on which they are to operate, but augmented reality, which can project three dimensional representations of the patient’s anatomy into the surgeon’s field of view, is likely to improve accuracy and outcomes for patients. Augmented reality opens new doors for surgery by improving education for young doctors and providing surgeons with a more functional platform to zero in on their micro-movements. AR applications allow medical professionals to recreate images of anatomical structures virtually, an image they can then project onto the surgical site in real-time. Essentially this is a form of data visualization. A high-resolution projection of patient vitals and other relevant information that the surgeon would normally have to divert attention to obtain. AR in tourism Another area where this innovative technology is being used is travel. Making the tourist experiences even more special, AR technology is being widely embraced in many countries. Thanks to this technology, tourists now have access to tourist information and guides not only in the written version but also in the form of audio, making it even easier to explore tourist spots. Another special feature is the 360-degree tours that are easily accessible, thus making it possible to virtually explore a place before visiting reality. This technology is not only used by travel agencies but also by restaurants and hotels that offer virtual tours of their facilities, giving guests a virtual experience of what to expect. AR in Military The first and foremost example of using AR in the defence sector was in training soldiers. Augmented reality enabled devices like a head-mounted display can overlay blueprints or a view from a satellite or overheard drone directly onto the soldiers' field of vision. Defence manufacturers are already supplying such headsets to armies all over the world - from the U.S.A to India. An AR system Synthetic Training Environment also helps train soldiers in a more immersive way, putting them into more physically and mentally stressing operational environments. AR in Journalism AR media will definitely create whole new interactive formats and opportunities to increase revenue per customer in the media industry. In the news and journalism space, the use of VR and AR in media has the potential to bring readers and viewers deeper into a story than text, standard images and even standard video ever could. Promising recent examples of VR media include the UN's 360-degree report from inside a refugee camp in 2015 which is a first-of-its-kind, immersive experience that brings the watcher into the story. It is crystal clear that Augmented Reality has an immense scope for usage in every single industry. There have been great strides in AR technology in the past and there is a lot more to come.  Smart homes or automated homes, provide residents security, convenience, and comfort by allowing them to control several smart devices through their phones or another device. Any device in a home that uses electricity can be put on the home network and can be controlled on command. Smart homes make life much easier and much more convenient. While sitting at home, if you feel like the temperature is uncomfortable, you can simply control the thermostat from anywhere in the house. You won’t need to get up and go to change the temperature. It can all be done with a click of your finger. These devices also learn homeowners' behaviors and automatically modify settings to provide residents with maximum comfort and efficiency. Smart thermostats can also report energy use and remind users to change filters, among other things. In addition to being able to be controlled remotely and customized, smart lighting systems can detect when occupants are in the room and adjust lighting as needed. Smart light bulbs can also regulate themselves based on daylight availability. A smart home also saves the residents from a lot of hassles. There are a lot of kitchen appliances available, including smart coffee makers that can brew a fresh cup automatically at a programmed time. Imagine having coffee ready before you even get out of bed. There are smart refrigerators that keep track of expiration dates, make shopping lists or even create recipes based on ingredients currently on hand. With this extent of technology, you will be able to focus on work and leisure instead of worrying about all the work around the house. When it comes to security, we have all heard of CCTV cameras. Cameras track the house and movements around it for safety. This camera footage can be recorded and even watched live. Beyond that, with smart security cameras, residents can monitor their homes when they are away or on vacation. Smart motion sensors are also able to identify the difference between residents, visitors, pets and burglars, and can notify authorities if suspicious behaviour is detected. You no longer have to care about your pet’s safety if you’re away, Smart home technologies help you do that too! A connected pet feeder makes it easy to feed your pet on time every day. Automated dispensers let you schedule mealtimes and deliver specific portions. There are also smart litter boxes that ensure your pets hygiene and are a relief for the owners. One of the most interesting examples of a Smart Home is Bill Gates’ house. Everyone in the home is pinned with an electronic tracking chip. The chip keeps track of all that you do and makes adjustments as it learns your preferences. As you move through the rooms, lights come on ahead of you and fade behind you. Your favorite songs will follow you throughout the house, as will whatever you're watching on television. The amount of smart technology you want and need at your home is completely up to your discretion. In designing a smart home, you can do as much or as little home automation as you want. For starters, it may be best to think of tasks you already routinely do and then find a way to automate them. The cost of a smart home varies depending on how smart the home is. One builder estimates that his clients spend between $10,000 and $250,000 for sophisticated systems. If you build the smart home gradually, starting with a basic lighting system, it might only be a few hundred dollars. A more sophisticated system will be tens of thousands of dollars, and elements of home theater systems raise the cost of a system about 50 percent. If the entire idea of smart homes sounds too expensive, or still not enough for you to choose one, we have more benefits of having smart homes. Besides providing extra security and comfort, smart homes also provide some energy efficiency savings. Because systems put some devices at a reduced level of functionality, they can go to sleep and wake up when commands are given. Electric bills go down when lights are automatically turned off in empty rooms, and rooms can be heated or cooled based on who's there at any given moment. Smart home technology offers benefits for elderly people living alone. A smart home could notify the resident when it's time to take medicine, alert the hospital if the resident falls and track how much the resident is eating. If an elderly person is a little forgetful, the smart home could perform tasks such as shutting off the water before a tub overflows or turning off the oven if the cook had wandered away. With the way our lives are, it would always help to have a smart home. Start your planning now to lead an easier and safer life!   Chatbots are used by 1.4 billion people today. Every business is trying their best to launch chatbots for one-on-one conversations with customers. AI-powered chatbots can also automate various tasks, including sales and marketing, customer service, and administrative and operational tasks. Thanks to the major advances in Artificial Intelligence, chatbots have gained great momentum and are used in several industries. In simple terms, A chatbot is an artificial intelligence (AI) program that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile applications, or by phone.
Coming to the benefits of Chatbots, there are several useful features that make it extremely beneficial for businesses. They are available 24x7 A chatbot never takes a break or goes offline. With this, businesses can provide customer support constantly. According to a survey by VentureBeat, over 50 percent of customers expect a business to be available 24x7. It gives instant responses While a human being may only be able to focus on one customer at a time, chatbots can answer thousands of questions at the same time. A survey by Cognizant shows 69% of respondents said they’d prefer chatbots for receiving instant responses, and the same percent said they’re most likely to use chatbots for service-related inquiries. Multilingual Another benefit of chatbots is that they can support multiple languages, which are extremely essential for global brands. They can either ask the user which language they prefer, or detect the language by their input phrases. Cost-efficient Suppose a website attracts a hundred people a day, one person could not handle them all. The business would need a team of people for that. However, with chatbots, this problem is also rectified. Companies can reduce costs and time by using chatbots instead. Increase in sales A survey by Intercom came to the conclusion that companies were able to increase their sales by 67 percent with the help of a chatbot. According to the respondents, this is because the company is able to react faster to customer inquiries. On average, chatbots can answer customers three times faster. In addition, chatbots have helped websites to increase customer service satisfaction by 24 percent. It is clear that there are a considerable number of benefits of using Chatbots. Let’s get into the ways chatbots are used. Questions and enquiries A chatbot is available throughout the day and night. Once a chat box is set up, the company lets it interact with the customers to answer queries about the company, their services, their events and so on. Make bookings PVR Cinemas owns one of the largest chains of movie theatres in India. And on their website, you’ll find a chatbot that helps visitors quickly book movie tickets, view offers, and leave feedback. The chatbot also lets visitors view the trailer for the movie they want to watch - which helps them make a buying decision. This means the chatbot, in addition to providing support, also helps increase sales. Return and Exchange One of the most common requests customer support agents get from customers is for refunds and exchanges. Companies often have a clear policy in place for processing such requests. This means, for customer support agents, performing most refunds and exchanges is a repetitive and monotonous task. A chatbot, if designed to carry out the company’s refund and exchange policy, can efficiently execute these tasks instead of customer support agents . Customer feedback The company’s chatbot can ask the customer if they would like to participate in a survey. Once the customer agrees, the survey instantly starts. The customers don’t even have to type in anything. They can simply choose from the ‘options’ provided under the question to move through the survey. Plus, the use of images, GIFs, and videos above the questions makes the survey more interesting. It is clear that chatbots can help your business grow. The list here is not exhaustive, there are several more benefits and uses of chatbots in businesses. Every single year, the interaction between customers and chatbots keeps increasing. For example, it is predicted that chatbots will handle up to 85% of all customer interaction requests by 2020, which would significantly cut costs and free up employees' time for more demanding tasks. So without delay, add chatbots to your business to see a lot of improvement.  What is Augmented Reality? Augmented Reality creates visuals layering a computer-generated image such as 3D objects, text, animations, video over the real world via a user interface. Today, various segments of the world like gaming, entertainment, and the military are using augmented reality. With such varied uses of AR, another sector which is slowly incorporating AR is the education sector. In augmented reality apps, users can either watch the virtual objects or interact with them by zooming in and out, rotating, and moving it. AR in Education Sector Augmented reality in educational institutions is growing at a rate of 17.9% annually. This steady domination will lead to AR becoming a major part of classroom education. One of the best things about AR is that most AR applications run on smartphones or tablets needing no special equipment. This makes augmented reality technology especially adaptable for use in the education industry. With AR, classroom education can be extraordinary and more interactive. It can enable teachers to show virtual examples of concepts and add gaming elements to provide textbook material support. This will enable students to learn faster and memorize information. Using concepts of Augmented Reality, with its fun elements, graphics, infographics, will not only help students focus more, it will also lead to higher participation. AR-enabled learning can be used by providing 3D examples of concepts which will allow students to learn better. Advantages of AR in Educational settings This type of learning has several benefits.
Using AR in Education: There are some existing concepts that are being explained using AR. Dinosaur 4D+ is a set of AR flashcards which give students a better and clearer idea about what dinosaurs looked like and simultaneously provide information about their habitats, biology, and origins. Thus, it provides an overall more engaging and immersive experience to learning. With augmented reality, teachers can recreate 3D models of almost any object, even that which is impossible to bring to a class. Moreover, in augmented reality, the models can be dynamic and interactive. An AR app can show a beating heart or the planets rotating around the Sun or an erupting volcano. One of the most common ways to integrate augmented reality in education is through bookmarks in textbooks. QR codes are usually used which, when focused on the mobile phone, offer hyperlinks to other complementary information. For example, a marker can be created on a world map where, depending on the continent you focus on, extra information will be offered about that part of the planet. Other ways AR can be used in education includes AR enabled worksheets. Teachers could start providing their students with AR enabled worksheets to encourage students to explore educational content. What lies ahead: Augmented reality can change and improve traditional learning methods, especially that it can address the issue on human’s falling attention span, which has become an issue over the years. The future of augmented reality in education will help in improving a learner’s participation, intellectual curiosity, content engagement, knowledge base and learning interest. It is an idea that can offer many opportunities, it all depends on the swift development of technology.   Social media is used by billions of people around the world and has become one of the defining technologies of our time. Given the massive potential audience available who are spending many hours a day using social media across the various platforms, it is not surprising that marketers have embraced social media as a marketing channel. Social media may have started as a way to keep in touch with friends, but it’s become a valuable tool for marketing. As the number of people on social media continues to rise, the potential audience grows as well.
The increasing amount of time people spend on their phones and on social media provides greater opportunities for brands to advertise their content. Besides this simple fact, there are several other reasons why social media is the future of marketing.
While it cannot completely replace traditional marketing, social media marketing is here to stay and grow. With the rise in popularity of AI-powered chatbots, augmented reality, and social commerce, many marketers are using social media as an effective marketing and sales generation tool, and you should do the same. However, it is important to understand and leverage the new features of different social networks to stay relevant to the ever-evolving industry of social media marketing. |
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